Logo design is an important part of any brand's identity. Erlich hired someone with a criminal background, that would design a logo that would make it unique and "edgy." However, Erlich makes some racially offensive statements, not wanting to further offend he doesn't correct Chuy when he assumes that Dinesh was Latino. Erlich then adds salt to the wound by not consulting Jared about hiring Chuy to do the graffiti logo design and using their limited funds on frivolous expenditures.
"But beyond legal requirements, companies have a number of additional responsibilities to investors. Spending money wisely would be near the top of the list." (66) Richard doesn't acknowledge his lack of business acumen and ignores the advice that is given by Jared, who actually knows something about running a business. Richard and Erlich both act without thinking through the consequences and letting others act in response instead of taking responsibility. This makes Jared understandably frustrated and he tries to handle this professionally, but the rest of the team at Pied Piper don't respect Jared. Everyone there does not communicate effectively or constructively. "The goal is a greater level of mutual respect through open communication, information sharing, and training." (14) Jared uses Dinesh and Gilfoyle's rivalry to his advantage. To manage corporate tasks and prevent redundancies, by having the programmers compete to finish goals instead of working on the same thing by themselves. The scrum flowchart allows for accomplishment and a base for everyone to work on. When Richard is confronted about signing up for TechCrunch and is told that Hooli’s Nucleus is planning on announcing its release, he wants to back out. “Protection from corruption and unfair competition is another entrepreneurial ‘must.’” (7) Monica convinces him to stay. Nobody seems to care about the ramifications of business decisions made by stake-holders
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